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Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company.

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BOB, short for Band of Branders, is a new kind of marketing communications outfit. Not an ad agency, public relations firm or a management consultant firm (although we’ve worked with the best of them).

 

BOB is a team of seasoned “pros,” from a variety of marketing disciplines, joined together by a common goal: to do smart and effective work for clients who want results – work that’s on target and on budget (whatever the budget happens to be) and to have fun doing it.